Inspired by the old-fashioned silhouettes of the 1920s, 1930s, and 1940s, the designer gave them a modern look. Graphic dresses, safari jackets, tuxedos for women, unusual designs for that time – Yves Saint Laurent had finally got the chance to express his personality through fashion. When buying Chanel, you always know what to expect.īrief history: before founding his own company, Yves Saint Lauren worked as a head designer for Christian Dior.Īfter getting fired, Yves Saint Laurent established his own company, following the trends of the 1960s (pop art) and shocking society with his bold creativity. The bag models were slightly changed, yet the inspiration was always found in the previous silhouettes. However, the owner of the fashion house was respecting Chanel’s natural taste so the legendary patterns were not changed after the appointment of new head designer Karl Lagerfeld.ĭuring his era, the House of Chanel established itself as a brand that sticks to the past and traditions. Women were craving this fresh approach, moreover, it was not only convenient but stylish as well.ĭespite being the heart of the label (Coco was designing clothes until her death in 1971), she never had control over the company. The connections with the wealthy clientele (again, thanks to her rich lovers) allowed Coco to establish herself as an influential fashion figure. With the financial support of her lovers, she was able to open her first shops in Paris, Deauville, and Biarritz. Now, we know her as a person who invented the classical Chanel Suit, introduced the first purse with a shoulder strap or made women of the world wear trousers with dignity, yet, these were quite radical ideas in the past. So, she started by designing chic accessories (like hats) and dresses for herself. She didn’t agree with the fashion rules of her era: tight corsets, impractical layers of skirts, purses that you can carry only in your hands. Her main idea was to be dressed not only elegantly, but comfortably as well. And what a woman that was!Ĭoco Chanel had her own vision of style and fashion, which she began to introduce in her own outfits and accessories. Both were long-time designers working for their own companies and great personalities that influenced the fashion world in many ways.īrief history: Chanel stands out among all other French luxury labels because it was founded by a woman. The history of these brands is closely connected to the lives of their founders – Mademoiselle Gabrielle Chanel and monsieur Yves Saint Laurent.
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